MARKETING Edisi: 02/Februari/2023
This February marketing magazine raised the headline about “Benefits of Sustainability Marketing And Branding” considering that more and more consumers are concerned about the concept of sustainability, where they hope brands have concern for the environment, setting an alarm for brands to further echo their sustainability initiatives in various communication channels, for example : creating a CRM (Cause Related Marketing) program, by setting aside a certain amount of rupiah from consumer purchases to be donated to environmental and social programs.This edition also displays the results of the Top Brand Survey Phase 1 of 2023 from various categories, such as: food and beverages, medicines, banking n finance, E-Channel. Automotive etc., want to know if your favorite product is included as a top brand, please don’t forget to look at the February issue of the marketing magazine in the Reference room on the 2nd Floor.