MARKETING  Edisi: 05/Mei/2023

This May marketing magazine raised the headline about “Service Innovation in the Multichannel and Customer Experience era” where in this digital era a two-way relationship between consumers and marketers can occur through multi-channels, customers also expect brands to exist and communicate responsively through various channels, for this reason, owners businesses are expected to be more innovative in providing services to their customers, then in the Marketing Insight rubric it explains the results of the “Asia Shopper Forcast” report where people’s shopping preferences in Indonesia currently tend to return to physical stores, then in the Strategy rubric it is discussed about the online transportation business, to for more details….. come on, don’t forget to check out the May issue of the marketing magazine in the Reference Room, Lt.